Personalize your site with precision – and real-time speed

Tailor content, visuals, and widgets based on user behavior, source, and segment. It’s personalization made simple, directly on your site
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

What is the Website Experience Module?

The Website Experience module lets you adapt on-site content in real time based on user data, segments, traffic sources, and behavioral triggers.
Use automation tools to personalize banners, messages, sections, and CTAs – with no need to overhaul your existing structure.
Serve highly relevant content to boost engagement
Increase conversions by responding to user behavior instantly
Personalize your existing site elements – without a developer-heavy redesign

Better Website Experiences

powered by User.com

Easy Personalization

Adapt your site dynamically – without touching core code or relying on long dev cycles.

Faster Conversions

Remove friction by showing the right content, at the right time – based on who’s visiting.

Modular Updates

Tweak and test banners, messages, or visuals using simple blocks or script triggers.

Smarter Interactions

Use behavioral triggers and data-based logic to tailor each journey to the individual.

Channel Alignment

Keep your website aligned with what users see in email, SMS, or in-app messaging.

Full Control

Set rules for frequency, visibility, and fallback logic – so content always appears with purpose.

Choose the method that fits: from plug-and-play blocks to advanced customizations

Explore Key Features

HTML Block Automation

Easily replace static elements (like banners or top bars) using class-based selectors and automation – ideal for simple, modular changes

Send Code Module

Trigger advanced content swaps, banners, or even widgets using dynamic JavaScript – for granular, logic-rich personalization

Behavioral and Segment-Based Targeting

Target visitors by source, activity, customer status, or lifecycle stage – for messaging that matches their intent

Display Logic & Triggers

Decide who sees what, when, and how often – based on visit history, behavior, scroll depth, inactivity, or cart contents.
Standard Features

See what comes standard in User.com

Everything you need to personalize your site – built into the platform

Visual automation builder

Build logic for personalization flows in a drag-and-drop editor.

HTML Blocks & Send Code Modules

Choose quick HTML swaps or advanced scripts for total control.

Customer Data Platform

Unify and segment user data based on attributes, behavior, and journey stages.

Real-time event tracking

React to page views, scroll depth, cart changes, and more.

Multichannel Logic Engine

Unify website personalization with email, push, pop-ups, and more.

Analytics & reporting

Basic dashboards for quick insights – and export options for deeper analysis.

Grow your business automatically

Don't waste time on repetitive tasks. Let automations handle it.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.