Personalization Studio

What is the Personalization Studio?

Personalization Studio is a powerful toolset for tailoring communication with dynamic snippet tags.

These tags automatically pull user, company, and product data into your campaigns – so every message feels like it was written just for that one person.

Personalize with attributes like name, company, or last viewed product

Insert real-time content from events, deals, activities, or product interactions

Create consistent personalization across email, web, mobile, chat, and more

Smarter Personalization

1:1 Personalization

Use dynamic snippet tags to tailor content for every user – without writing a single line of code.

Cross-Channel Relevance

Emails, pop-ups, web pushes, mobile, and in-app messages – all can be filled with user-specific details, increasing engagement and building trust at every touchpoint.

Smart Recommendations

Display relevant items based on what each user viewed, added to cart, or bought – no manual setup needed.

Team Alignment

Use the same user data across all teams to ensure consistent, context-aware communication.

Contextual Nudging

Leverage event and product data to serve timely messages that nudge users toward action.

Clean Messaging

Fallbacks ensure that even if data is missing, your communication still looks polished and professional.

Use dynamic data fields to personalize every message with precision

Explore Key Features

User & Company Tags

Insert the user’s name, email, job title, or company info directly into your messages – perfect for making every interaction feel personal

Product Tags

Showcase specific products based on what a user has viewed, added to cart, or purchased – no manual work needed

Event & Deal Tags

Reference actions like completed forms, booked demos, or deal stages – ideal for CRM-based campaigns

Author Tags

Make automated messages feel human by dynamically updating sender names and details

Activity Tags

Highlight the latest user interactions – such as last login, actions taken, or messages nieviewed – to keep communication relevant

Campaign Tags

Mention specific emails or campaigns the user interacted with, creating smooth and contextual follow-ups

Product Recommendations

Display real-time, AI-powered product suggestions based on the user’s behavior – ideal for upselling and cross-selling

Structured Tag Reference

Quickly find the right tag with built-in help: description, contextual example, top variants, full tag list – plus a snippet generator to build it in seconds

Start personalizing

Standard Features

See what comes standard in User.com

Powerful, self-serve marketing platform to help you convert, engage, and retain more users. Trusted by thousands of companies.

WhatsApp Integration

Connect your official WhatsApp Business account via Meta. Start sending messages through the most popular chat app in the world.

Message Automation

Trigger messages based on user behavior or message events like “sent”, “opened” or “unsubscribed”.

Template Management

Use templates from Meta or create your own directly in User.com – all synced and ready to send.