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Use-CasesDouble opt-in with discount code
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Double opt-in with discount code

Cleaner opt-ins, instant reward, higher engagement – your double opt-in, upgraded
Cele
Enhance email deliverability
Increase subscriber engagement
Onboard new users and subscribers
Branże
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Tagi
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Opis

Double opt-in with a discount code adds an extra layer of value to the standard confirmation process. Not only does it verify that each subscriber genuinely wants to join your list, but it also rewards them instantly with a 10% incentive. This approach improves consent quality, builds trust, and motivates subscribers to take action right away. The result is a cleaner database, higher engagement, and stronger conversion potential.

Wysiłek wdrożeniowy

Wpływ na cel

Assets

Today 9:41
9:41
Automation
Today 9:41
9:41
Opt-in email
Today 9:41
9:41
Discount code email
Today 9:41
9:41
You are subscribed email
Today 9:41
9:41
Landing page (confirmation)
Outcome
Improved Email List Quality
Enhanced Customer Relationships
Reduced Spam Complaints

Scenariusz użytkownika

When a user subscribes via a pop-up, they receive an opt-in email offering a 10% discount. By clicking the confirmation link, they are added to the “Newsletter” list, their Consent email attribute is updated to True, and the “Send opt-in with 10% code” event is triggered. The system then checks whether the user already has a discount code. If yes, the same code is sent again. If no, a new coupon is assigned and sent in a confirmation email. If coupon assignment fails, an agent alert is created. This ensures that consent is properly stored, subscribers are added to the right lists, and every new subscriber gets their incentive.

Krok po kroku

  • 1
    User fills a newsletter subscription pop-up and gets an opt-in email with a 10% discount incentive.
  • 2
    On click, the user is added to the “Newsletter” list and the Consent email attribute is updated to True.
  • 3
    The “Send opt-in with 10% code” event is fired. The system checks whether a coupon is already assigned.
  • 4
    If coupon exists → the confirmation email is sent with the existing coupon If no coupon exists → a new coupon is assigned, added under Promotions: newsletter_discount, and sent in the confirmation email If coupon assignment fails → an alert email is sent to the agent.

Szczegółowy scenariusz użytkownika

Krok po kroku

  • 1
    User fills a newsletter subscription pop-up and gets an opt-in email with a 10% discount incentive.
  • 2
    On click, the user is added to the “Newsletter” list and the Consent email attribute is updated to True.
  • 3
    The “Send opt-in with 10% code” event is fired. The system checks whether a coupon is already assigned.
  • 4
    If coupon exists → the confirmation email is sent with the existing coupon If no coupon exists → a new coupon is assigned, added under Promotions: newsletter_discount, and sent in the confirmation email If coupon assignment fails → an alert email is sent to the agent.

Jak to wdrożyć?

Wdrożenie automatyzacji przypadków użycia obejmuje kilka kluczowych kroków i narzędzi. Oto obszerne zasoby, dzięki którym możesz zacząć:

Używane moduły

Wyskakujące okienka

Marketing na nowym poziomie z pięknym wizualnym kreatorem przeciągania i upuść.

SMS Messages

Automate SMS delivery based on user actions or specific conditions.

Push Notifications

Delivers personalized notifications to users of your website (webpush) or app (mobile push).

Marketing e-mailowy

Wysyłaj spersonalizowane e-maile, które rezonują z Twoimi użytkownikami w idealnym momencie.

Landing Pages

Easily design and customize landing pages that convert visitors into leads, optimizing the journey from click to action.

Formularze osadzone

Marketing na nowym poziomie z pięknym wizualnym kreatorem przeciągania i upuść.

In-app Messages

Show pop-ups inside your mobile app to guide or inform your users.

Wymagania wstępne
Przewodnik krok po kroku
Napisane przez

Skorzystaj z przewodnika
Zalecana struktura danych
Attributes
An attribute is a named data field that describes a specific property of an object (e.g., user, company, product) stored on its profile and used for segmentation, personalization, reporting, and automation.
Attribute name
Consent email
Unsubscribed from emails
Events
An event is a custom piece of information about something your user does.
Event name Event parameters
Send opt-in with 10% code String
Lists
A list is a way to organize users into groups, not necessarily using the same filters for all of them.
List Name Criteria
Newsletter The list will confirm newsletter subscribers.
Promotions
A Promotion is a simple, named bundle of discount codes for your customers – with a short description for context – while your store’s settings decide how and when the codes are used.
Promotion Name
newsletter_discount
Businesses that implement a double opt-in process see up to a 50% increase in engagement, with cleaner email lists and significantly lower unsubscribe rates. This strategy ensures that 75% of your subscribers are more likely to be actively interested in your content, boosting the effectiveness of email campaigns.
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Cheat Sheet
To bring your email sequence to the next level check how you can use the following methods:
A/B tests - check which CTA works best for your audience.
To redirect user to a dedicated page with the subscription confirmation, create a landing page right in User.com app.
Read more

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