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Double opt-in with discount code

Cleaner opt-ins, instant reward, higher engagement – your double opt-in, upgraded

Goals

Enhance email deliverability

Increase subscriber engagement

Onboard new users and subscribers

Industries

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Description

Double opt-in with a discount code adds an extra layer of value to the standard confirmation process. Not only does it verify that each subscriber genuinely wants to join your list, but it also rewards them instantly with a 10% incentive. This approach improves consent quality, builds trust, and motivates subscribers to take action right away. The result is a cleaner database, higher engagement, and stronger conversion potential.

Implementation Effort

Impact on a goal

Assets

Today 9:41

9:41

Automation

Today 9:41

9:41

Opt-in email

Today 9:41

9:41

Discount code email

Today 9:41

9:41

You are subscribed email

Today 9:41

9:41

Landing page (confirmation)

Outcome

Improved Email List Quality

Enhanced Customer Relationships

Reduced Spam Complaints

Detail user scenario

When a user subscribes via a pop-up, they receive an opt-in email offering a 10% discount. By clicking the confirmation link, they are added to the “Newsletter” list, their Consent email attribute is updated to True, and the “Send opt-in with 10% code” event is triggered. The system then checks whether the user already has a discount code. If yes, the same code is sent again. If no, a new coupon is assigned and sent in a confirmation email. If coupon assignment fails, an agent alert is created. This ensures that consent is properly stored, subscribers are added to the right lists, and every new subscriber gets their incentive.

Step-by-step

1
User fills a newsletter subscription pop-up and gets an opt-in email with a 10% discount incentive.
2
On click, the user is added to the “Newsletter” list and the Consent email attribute is updated to True.
3
The “Send opt-in with 10% code” event is fired. The system checks whether a coupon is already assigned.
4
If coupon exists → the confirmation email is sent with the existing coupon If no coupon exists → a new coupon is assigned, added under Promotions: newsletter_discount, and sent in the confirmation email If coupon assignment fails → an alert email is sent to the agent.

Detail user scenario

Step-by-step

1
User fills a newsletter subscription pop-up and gets an opt-in email with a 10% discount incentive.
2
On click, the user is added to the “Newsletter” list and the Consent email attribute is updated to True.
3
The “Send opt-in with 10% code” event is fired. The system checks whether a coupon is already assigned.
4
If coupon exists → the confirmation email is sent with the existing coupon If no coupon exists → a new coupon is assigned, added under Promotions: newsletter_discount, and sent in the confirmation email If coupon assignment fails → an alert email is sent to the agent.

How to implement it?

Implementing use case automation involves several key steps and tools. Here's a comprehensive ressources to get you started:

Used Modules

Pop-Ups

Collect information from your visitors and navigate them on the website.

SMS Messages

Automate SMS delivery based on user actions or specific conditions.

Push Notifications

Delivers personalized notifications to users of your website (webpush) or app (mobile push).

Email Marketing

Send personalized emails that resonate with your users at the perfect moment.

Landing Pages

Easily design and customize landing pages that convert visitors into leads, optimizing the journey from click to action.

Embedded Forms

Get more data from users easily with embedded forms.

In-app Messages

Show pop-ups inside your mobile app to guide or inform your users.

Prerequisities

Import or integrate coupon codes

Configure confirmation landing page in your domain

Customize the link in the opt-in email campaign

Step by Step Guide

Written by

Read the guide

Recommended data structure

Attributes

An attribute is a named data field that describes a specific property of an object (e.g., user, company, product) stored on its profile and used for segmentation, personalization, reporting, and automation.

Attribute name
Consent email
Unsubscribed from emails

Events

An event is a custom piece of information about something your user does.

Event name	Event parameters
Send opt-in with 10% code	String

Lists

A list is a way to organize users into groups, not necessarily using the same filters for all of them.

List Name	Criteria
Newsletter	The list will confirm newsletter subscribers.

Promotions

A Promotion is a simple, named bundle of discount codes for your customers – with a short description for context – while your store’s settings decide how and when the codes are used.

Promotion Name
newsletter_discount

Businesses that implement a double opt-in process see up to a 50% increase in engagement, with cleaner email lists and significantly lower unsubscribe rates. This strategy ensures that 75% of your subscribers are more likely to be actively interested in your content, boosting the effectiveness of email campaigns.

Join others who leveraged this use-Case

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Cheat Sheet

To bring your email sequence to the next level check how you can use the following methods:

A/B tests - check which CTA works best for your audience.

To redirect user to a dedicated page with the subscription confirmation, create a landing page right in User.com app.
Read more

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Double opt-in with discount code