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Celebrate key moments with impact

Recognize birthdays and anniversaries with timely, personalized messages that strengthen loyalty and drive repeat purchases.

Goals

Strengthen customer relationships

Increase repeat purchases

Boost retention through emotional connection

Industries

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Description

Personal milestones are more than dates. They're emotional triggers, opportunities to strengthen the bond between a brand and its customer. This use case shows how to recognize birthdays or anniversaries with warmth, timing, and value, all through automation.

Implementation Effort

Impact on a goal

Assets

Today 9:41

9:41

Automation flow

Today 9:41

9:41

Email 1

Today 9:41

9:41

Email 2

Today 9:41

Hi {First name}, Happy Birthday! 🎉 We’re thinking of you today. A surprise is coming your way tomorrow. Your Arc & Rail Team

9:41

SMS 1

Today 9:41

Hi {First name}, your birthday gift is ready! 🎁 Claim it here: {Link}. We hope it brings you joy. Your Arc & Rail Team

9:41

SMS 2

Outcome

Higher customer satisfaction

Stronger brand affinity and emotional loyalty

Increased rate of repeat purchases

Ongoing engagement triggered by personal dates

Detail user scenario

A stored date in the user profile (such as birthday or signup anniversary) triggers a greeting. The first message includes warm wishes and possibly a gift. Optionally, a follow-up message a day later delivers a promo code or special offer. This flow is designed to run autonomously at scale, making personalized loyalty effortless.