Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Wake up cold leads with value

Reconnect with inactive contacts through a simple sequence that provides value without pressure.

Objectifs

Lead re-engagement

Sales pipeline activation

Reduced lost opportunities

Secteurs

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Balises

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Descriptif

Dormant leads are a cost. Whether due to timing, hesitation, or missed signals, they remain in your database: unconverted, unsold, untouched. This use case shows how to bring them back into motion through a simple sequence that provides value without pressure. Case studies, event invites, or expert insights can reopen the conversation at scale.

Effort d'implémentation

Impact sur un objectif

Assets

Today 9:41

9:41

Automation flow

Today 9:41

9:41

Today 9:41

Hi {First name}, a quick note from us. We’re hosting a short session to help you get more from your current setup. Join here: https://nexaworks.com/webinar It’s free and focused on actionable ideas. No sales push.

9:41

SMS

Outcome

Cleaner pipeline with active, warm leads

Increased campaign ROI through reused contacts

Less manual follow-up for sales teams

Higher response and attendance rates from dormant segments

Scénario utilisateur détaillé

Once a lead has shown no engagement for 30 days, an automated journey begins. First, a value-focused email is sent (e.g. case study or useful insight). After a short delay, a second message follows — this time via SMS — inviting them to a short, relevant session such as a webinar. The goal is to re-engage them without pressure and without manual sales involvement.

Étape par étape

1
Trigger: No engagement in the past 30 days
2
Send a soft-value email with helpful content
3
Wait 3 days
4
A marker of interest is applied if applicable
5
Send a live session or webinar invite by SMS
6
Contacts are then tagged according to their recent activity

Detail user scenario

Step-by-step

1
Trigger: No engagement in the past 30 days
2
Send a soft-value email with helpful content
3
Wait 3 days
4
A marker of interest is applied if applicable
5
Send a live session or webinar invite by SMS
6
Contacts are then tagged according to their recent activity

Comment le mettre en œuvre ?

La mise en œuvre de l'automatisation des cas d'utilisation implique plusieurs étapes et outils clés. Voici des ressources complètes pour vous aider à démarrer :