Anti-churn
Drip campaigns
Lead Management
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Use-CasesReactivate contacts automatically
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Reactivate contacts automatically

Reconnect with inactive customers using a simple, automated flow that revives interest without pressure.
Goals
Customer reactivation
Increased repeat purchase rate
Reduced churn
Industries
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Description

When customers stop engaging, it's rarely because they’ve lost all value in your offering. More often, it’s about timing, fatigue, or a need you didn’t catch. This use case shows how to reconnect with inactive customers using automation that delivers relevance without pressure.

Implementation Effort

Impact on a goal

Assets

Today 9:41
9:41
Automation flow
Today 9:41
9:41
Email
Outcome
Higher retention rates
More second and third purchases
Reduced customer churn
Increased customer lifetime value
Better internal visibility on who’s re-engaging

Detail user scenario

After a customer has been inactive for 60 days, the system sends a personalized email offering a small incentive or useful content. If there’s no response, a short SMS reminder follows after 3 days. One click or visit reactivates the customer and requalifies them for additional flows, without manual intervention from sales or support.

Step-by-step

  • 1
    Trigger: Customer inactive for 60 days
  • 2
    Verification of the customer’s status within the database
  • 3
    Send a reactivation email with a relevant offer
  • 4
    Wait 3 days
  • 5
    Send an SMS reminder according to customer status and phone number
  • 6
    Tag reactivated contacts for further automation or loyalty flows

Detail user scenario

Step-by-step

  • 1
    Trigger: Customer inactive for 60 days
  • 2
    Verification of the customer’s status within the database
  • 3
    Send a reactivation email with a relevant offer
  • 4
    Wait 3 days
  • 5
    Send an SMS reminder according to customer status and phone number
  • 6
    Tag reactivated contacts for further automation or loyalty flows

How to implement it?

Implementing use case automation involves several key steps and tools. Here's a comprehensive ressources to get you started:

Used Modules

Pop-Ups

Collect information from your visitors and navigate them on the website.

SMS Messages

Automate SMS delivery based on user actions or specific conditions.

Push Notifications

Delivers personalized notifications to users of your website (webpush) or app (mobile push).

Email Marketing

Send personalized emails that resonate with your users at the perfect moment.

Landing Pages

Easily design and customize landing pages that convert visitors into leads, optimizing the journey from click to action.

Embedded Forms

Get more data from users easily with embedded forms.

In-app Messages

Show pop-ups inside your mobile app to guide or inform your users.

Prerequisities
Step by Step Guide
Written by

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