Oops! Something went wrong while submitting the form.
Wake up cold leads with value
Reconnect with inactive contacts through a simple sequence that provides value without pressure.
Goals
Lead re-engagement
Sales pipeline activation
Reduced lost opportunities
Industries
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Tags
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Description
Dormant leads are a cost. Whether due to timing, hesitation, or missed signals, they remain in your database: unconverted, unsold, untouched.
This use case shows how to bring them back into motion through a simple sequence that provides value without pressure.
Case studies, event invites, or expert insights can reopen the conversation at scale.
Hi {First name}, a quick note from us. We’re hosting a short session to help you get more from your current setup. Join here: https://nexaworks.com/webinar It’s free and focused on actionable ideas. No sales push.
Hi {First name}, a quick note from us. We’re hosting a short session to help you get more from your current setup. Join here: https://nexaworks.com/webinar It’s free and focused on actionable ideas. No sales push.
9:41
Outcome
Cleaner pipeline with active, warm leads
Increased campaign ROI through reused contacts
Less manual follow-up for sales teams
Higher response and attendance rates from dormant segments
Detail user scenario
Once a lead has shown no engagement for 30 days, an automated journey begins.
First, a value-focused email is sent (e.g. case study or useful insight).
After a short delay, a second message follows — this time via SMS — inviting them to a short, relevant session such as a webinar.
The goal is to re-engage them without pressure and without manual sales involvement.
Step-by-step
1
Trigger: No engagement in the past 30 days
2
Send a soft-value email with helpful content
3
Wait 3 days
4
A marker of interest is applied if applicable
5
Send a live session or webinar invite by SMS
6
Contacts are then tagged according to their recent activity
Detail user scenario
Step-by-step
1
Trigger: No engagement in the past 30 days
2
Send a soft-value email with helpful content
3
Wait 3 days
4
A marker of interest is applied if applicable
5
Send a live session or webinar invite by SMS
6
Contacts are then tagged according to their recent activity
How to implement it?
Implementing use case automation involves several key steps and tools. Here's a comprehensive ressources to get you started:
Used Modules
Pop-Ups
Collect information from your visitors and navigate them on the website.
SMS Messages
Automate SMS delivery based on user actions or specific conditions.
Push Notifications
Delivers personalized notifications to users of your website (webpush) or app (mobile push).
.svg)
.svg)
.svg)
.png)
.svg)
.svg)
.svg)
.svg)
