Superauto.pl

Superauto.pl is the largest online car retailer in Poland and a leader among automotive enterprises, both online and offline. Known as one of the most technologically advanced automotive e-commerce platforms in Europe, Superauto.pl partners with major leasing companies and banks to provide innovative financial products for car purchases.

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Superauto.pl recognized the importance of implementing marketing automation technology to better serve its customers and achieve its business objectives. With a meticulous approach, the team evaluated various tools to identify the one that best met their complex requirements.

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User.com emerged as the top choice due to:

• Ease of Use: An intuitive interface with robust functionalities,
• Advanced Web Push Module: Unlike competitors relying on third-party integrations, User.com’s in-house module ensured seamless service delivery and cost efficiency,
• ‍Flexibility: Adaptable features that catered to the unique needs of Superauto.pl’s operations.

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User.com as a Central Data Hub

Superauto.pl has successfully centralized its data and enhanced decision-making by leveraging User.com as a unified platform for integrating diverse systems and applications.

• Streamlined CRM Integration: Real-time synchronization between User.com and Superauto.pl’s CRM ensures full visibility into lead statuses and sales interactions. This integration supports the marketing team in crafting personalized campaigns and automating welcome emails,
• Detecting Returning Leads: User.com detects potential customers who revisit after long decision cycles (3–9 months), instantly notifying sales representatives and enabling timely follow-ups. This feature has significantly improved re-engagement and conversion rates,
• Dynamic Product Feed Management: Real-time API updates ensure accurate listings, archiving sold vehicles promptly to maintain consistency across communication channels,‍
• Actionable Insights for Trends: User.com’s segmentation allows the analysis of frequently viewed brands, empowering teams to tailor promotions and inventory strategies based on market trends.

Advanced product recommendations

Superauto.pl provides personalized product recommendations powered by User.com’s advanced tools:

• Tailored Suggestions: Recommendations are based on user activity and purchase history to align with individual preferences,
• Multi-Channel Implementation: Recommendations are dynamically embedded in email campaigns (using product tag snippets) and on the website (embedded using dedicated product sections whose content is powered by a recommendation engine provided by User.com), creating seamless user experiences,‍
• Optimized Search Traffic: HTML blocks and product recommendations are also embedded in satellite pages. This is the page that the Superauto.pl team ranks instead of the landing page. The point is that the customer will go from the search engine first to the satellite page, and only then to the target page.

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Multi-Channel Implementation

Superauto.pl connects with customers through multiple touchpoints for a cohesive experience:

• Email Marketing:
  
  • Drip campaigns like the Leasing Guide educate and engage subscribers with 19 custom-tailored messages,
  • Regular campaigns showcase over 70 new weekly car listings, tailored to user preferences,
• SMS Communication:
  
  • SMS notifications build a database of second-hand cars and offer alternatives like emails when numbers are unavailable,
• Web Push Notifications:
  
  • Automated reminders recover abandoned forms and re-engage inactive visitors with personalized messages,
• Chat Integration:
  
  • Chatbots efficiently acquire leads by collecting user details and forwarding them to the CRM for segmentation.

Automation Excellence

Superauto.pl maximizes efficiency and precision with User.com’s automation features:

• Lead Segmentation and Scoring: Custom scoring systems assess user preferences, updating segments every two hours for accurate targeting,
• Trend Tracking: Automations monitor interest in specific car brands, providing real-time insights for inventory adjustments,‍
• Dynamic Lead Scoring: User.com assigns points based on user activity and preferences, ensuring precise segmentation and communication.

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Expert Support

Superauto.pl attributes its success to collaborative strategy development with User.com’s expert team:

• Tailored Strategy: Together, they created a step-by-step marketing automation strategy aligned with business objectives,‍
• Innovative Integrations: The integration with the PKD database offered deeper insights into entrepreneurial client behaviors, enhancing personalized outreach.
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Analytics for Optimization

• Comprehensive Dashboards: User.com’s dashboards provide key performance insights, enabling effective strategy refinement. Superauto.pl actively tracks segment sizes, lead acquisition, pop-up performance, and conversion rates,‍
• Data-Driven Decisions: With 15 detailed dashboards, the team optimizes its marketing and sales operations continuously.

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• 📊 Lead Generation Success: User.com became the second-largest source of leads, outperforming paid ads, organic traffic, and retargeting efforts.
• 🎯 Enhanced Engagement: Personalized content boosted click-through rates (CTR) by 150%.
• ⚙️ Streamlined Operations: Unified data and automated workflows saved time and improved process efficiency, enabling the team to focus on strategic initiatives,
• ⭐️ Launching new projects: supporting automation and communication for chinskiesamochody.pl

Superauto.pl’s partnership with User.com has transformed its customer communication, marketing strategies, and business outcomes, solidifying its position as a leader in the automotive e-commerce industry.